Your bar needs to learn how to walk before it can run.

Zest, led by Zielinski, starts by evaluating the current state of your bar’s offering, service, the education and efficacy levels of the bar staff and other fundamentals that ensure your bar is operating at its highest possible level.

We foster bar talent by implementing our robust training programs that focus on both bartender knowledge and skills; make recommendations on optimal tools and equipment; refine menu cocktails and concepts using our knowledge of global trends; and so on.

Great drinks, hospitality and service are non-negotiable before focusing on building an impactful bar brand.

Whether you're an established bar brand, or a new business about to be launched into the saturated bar industry, Zest ensures your brand foundations are strong and memorable before communicating with prospective customers.

Once we align on a clear purpose, concept and overall brand identity, Zest develops a bar-tailored communications strategy to help reach your goals . This includes how to best use social media, content, PR, experiential marketing (e.g. guest shifts and events) and other owned media (e.g. newsletter) to bring the bar to life.

With Zest’s expertise in content production and social media, we’ll also create some assets for you to use as a way to get the bar off the ground. And if you like what you’re seeing and have the budget, you can always add-on a social media management package to the bar consultancy to have Zest not only drive the social strategy, but also the execution.

Naturally, given Zest’s selectivity, we take great pride in the clients we work with.

And one of the unique selling points of Zest’s bar consultancy is leveraging Tyler’s network and platform in real life and on Instagram via @bon_vivantito (29k+ followers) to add credibility to your bar. In addition to other PR and marketing efforts led by the bar, Tyler will authentically support your bar by periodically posting on Instagram to support bar initiatives, celebrate wins and the like. And when Tyler and anyone else from Zest isn’t shouting about your bar on social media, they’re spreading the word via mouth on their travels and any chance they get.

Consider Zest as ambassadors for your bar. Not too shabby, huh?

Our core team excels in copywriting and hi-res photo and video content optimised for performance on Instagram and/or Tik Tok. For larger scale video projects, Zest works with its vast network of creatives to bring brands and bars to life.

Interested in press or campaign imagery? Our team has the scope to produced those assets, too. Really, we’re a bunch of "yes" people who make shit happen. You dream it—within budgetary constraints, of course—and we do it.

Compelling content garners intrigue and engagement, but effective social media management is how community is built and followers are gained, retained and entertained.

This includes community engagement with prospective guests, consumers and VIPs identified using our expert bar industry intel of influential accounts; social listening to better understand consumer sentiment and perception of your brand, which informs our social strategy; and all scheduling and posting of the content we develop.

Every business has different goals for its social media account(s). We work with your team to better understand your overarching brand and business objectives and what role social media plays within your communications landscape. Then we develop an Instagram-first strategy that outlines posting frequency and scheduling, content types and pillars, a hashtag strategy by content type and which audiences your brand wants to capture on social media. In a nutshell, the strategy is what keeps the train on the tracks and drives your business towards social media success.

User-generated content (UGC) User-generated content (UGC) is content authentically created by consumers, fans, or social media creators, rather than a brand itself. It can include images, videos, text, audio, testimonials, and more.

UGC is a popular marketing trend because it's more authentic and relatable than traditional advertising. (In fact, 84% of consumers are more likely to trust a brand that uses UGC.)

So, whether it’s hiring Zest to amplify brand trips by creating and circulating content for bartenders or press in real time for attendees for posting, or simply capturing activations and events and creating reels on the brand’s behalf for we’ve got you covered.

Over the years, Zielinski has used his Instagram (@bon_vivantito, 29k+ followers) to advocate for significant bar industry happenings — be it new product launches, events or competitions.

Through Zest, Zielinski leverages his social media platform to build credibility for and raise awareness of brands and initiatives that align with Zest’s ethos and values.

In the past, he has supported Diageo World Class Great Britain, Italicus’ Art of Aperitivo UK final, No.3 Gin’s Unrivalled Classics bartending competition UK final and other bar industry initiatives by promoting them on his page — the latter two he also judged, reinforcing the authenticity of the partnership.

We may be rusty, but we can still get the job done behind the stick.

Work with Zielinski and the team he curates through Zest to deliver education to the trade and consumers, followed by guest shifts featuring bespoke cocktails for the occasion. Of course, everything we do is amplified by content, so not only can you leverage Zest’s network for the event, you also get the added value of Zielinski and team recapping the event on social media to maximise reach and impact.

As always, every package we create is tailored to your brand, so you dream it and we bring it to life.